Marketing Plan

We plan on focusing on two aspects of our film for the marketing campaign, mystery and the gas masks. By focusing on such elements it allows for the plot of the film and the twists it contains to remain hidden throughout the trailers, while also introducing the antagonists (the terrorists). We have created a rough draft of one of the posters that we would like to use.

Additionally our team will create an online ARG, hosted over one main website with hidden passwords and puzzles used to help uncover the history of murders committed by the films antagonist group. This will serve to inform people of our film as well as draw them in with mystery and intrigue.